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Photo Credit: Roman Kierst
SOCIETY

Barbe-Queue Forever: How Social Media Hype Changed Zibo

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An online craze for Zibo’s barbecue has brought a deluge of tourists to the previously unheralded city, but does it change locals’ lives for better or worse?

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author Roman Kierst (小罗)

Roman Kierst is a staff writer and editor at The World of Chinese based in Beijing but much more at home in Chengdu, where his own China story first began as a high school exchange student in 2006. Likes to pick up a film camera occasionally to take pictures of (mostly) old places.

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