China’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy is it for small publishers, bookstores, and writers to get a piece of this pie? And how are digital alternatives to physical books impacting writers and small businesses and writers?

Featuring
- Chen Qiufan (陈楸帆): Writer & Futurist
- Liu Jue: TWOC – Managing editor
- Su Wan (苏皖): Maziren Bookstore (码字人书店) - Owner

To go further
- ”The Dark Room Problem” short story written by Chen Qiufan (陈楸帆) and published by The World of Chinese Magazine
- How China’s Small-Town Bookstores Innovate to Survive, article by by The World of Chinese Magazine
- Bookish Dreams: The fantasy of owning an independent bookstore lingers for China’s idealists, article by by The World of Chinese Magazine
- Middle Earth episode #91 How to Publish a Magazine for 100 Issues