With over 1 billion internet users, China’s online video and music platforms are the place to be for every creator trying to grow their audience. What does it take for international talent to make it in this cutthroat market?

Featuring

- Georgiev: Kanjian - VP of International Business
- Raffi Kamalian: Collab Asia - Head of Greater China

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or looking for a specific talent, please get in touch!

With thanks to Sean Calvo for music support.