As China’s cultural market becomes more and more competitive, some content producers are looking for the silver bullet to avoid failure: IP. What does IP mean in the Chinese market, and what’s the best way to create one?

Featuring
- Kevin Feng : Stars Collective China Executive Officer 
- Li Danlei : Story FM Podcast Copyright Manager 
- Xu Xinyi : Bridging the Dragon Sales Coordinator  

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support and Chu Siyi for live translation. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more. v